With the global surge in the media industry over the last two decades, there has been distinct need for an academic programme at the undergraduate level that would meet promising career opportunities in the now booming information and communication business. The Bachelors in Mass Media (BMM) programme has been designed with this very agenda – to produce professionals armed with specialized skills in either advertising or journalism.

• Program Outcome : Grooming individuals to take up careers in the media industry.
• Program Specific Outcome : The program enables learners to gain an understanding of the underlying principles of communication and media industry.
• Course Outcome : Learners will learn the use of language and traditional and modern means of communication to pursue a career in the media field.
• Student Vision : To prepare a workforce of professionals who exhibit leadership by creating a platform of opportunities which will help them shape themselves as future entrepreneurs.

Eligibility Criteria

• A Candidate for being eligible for admission to the degree course in mass media shall have pass Xll std.

• Examination of Maharashtra Board of Higher Secondary Education or Its equivalent and secured not less than 35% marks in aggregate at first attempt.

Duration of the programme and related information:

• The programme is full time, consisting of six semester spread over three years.
• The course consists of 36 module
• As per the University guidelines, degree will be conferred under “Choice Based Credit System” with 20 Credit Points per Semester and 10 Point Grading System
• A total number of lectures per course (subject) shall be a minimum of 50 and a maximum of 60, each of 50 minutes duration.

• BA in Multimedia and Mass Communication (BAMMC) First Year Sem I & II
• BA in Multimedia and Mass Communication (BAMMC) Second Year Sem III & IV
• BA in Multimedia and Mass Communication (BAMMC) Second Year Sem V & VI

• FYBMMC-Sem I
• FYBMMC-Sem II
• SYBAMMC- Sem III
• SYBAMMC- Sem IV
• TYBMM SEM V – Advertising
• TYBMM SEM V – Journalism
• TYBMM SEM VI – Advertising
• TYBMM SEM VI – Journalism

• FYBAMMC – 2020-21
• SYBAMMC – 2020-21
• TYBAMMC – 2020-21